Posts

How are your YouTube campaigns performing on TV screens?

Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes, gaming consoles and streaming devices such as Apple TV, Chromecast and Roku.” While TV screens may not be the dominant device type for your video campaigns, you should at least have it on your radar to monitor device growth. Let’s check out a few ways you can keep an eye on how your YouTube videos perform on TV screens.

Use the device segmentation in Google Ads We have two options when viewing our device data for video campaigns within Google Ads. The first option is to select the Devices report when you’re in your campaign or ad group.


My biggest gripe with this route is Google Ads doesn’t give me all of the proper YouTube columns I like (view percent, earned metrics, others) when I’m in the Device view. We pretty much …

Search Engine Land was mistakenly removed from the Google Index

SEO for the Holidays: 2019 Edition

SEO for holiday shoppers

How to boost search rankings using only your internal linking strategy

Drive SEO results with artificial intelligence

Link building tool roundup: Site crawlers

Google Image Search updates guidelines, adding structured data, speed and more

Google Lens feature now within Google Image Search results

Google Speed Update is now being released to all users

Google Search Console is sending notices for slow loading pages

Google Search Console reporting currently delayed

SEO agencies – Important questions to ask before choosing one

Maximizing the potential and value of your SEO team