How are your YouTube campaigns performing on TV screens?

Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes, gaming consoles and streaming devices such as Apple TV, Chromecast and Roku.” While TV screens may not be the dominant device type for your video campaigns, you should at least have it on your radar to monitor device growth. Let’s check out a few ways you can keep an eye on how your YouTube videos perform on TV screens.

Use the device segmentation in Google Ads We have two options when viewing our device data for video campaigns within Google Ads. The first option is to select the Devices report when you’re in your campaign or ad group.

My biggest gripe with this route is Google Ads doesn’t give me all of the proper YouTube columns I like (view percent, earned metrics, others) when I’m in the Device view. We pretty much …

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