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Showing posts with the label Freshness-of-content

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SEO Made Simple: A Step-by-Step Guide

Posted by Ghadiya Hardik July 02, 2018

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SEO Expert with management experience and exceptional people skills. Analyst with extensive experience in Handel SEO project for Total Website Promotion in Search Engine most in Google, Yahoo & Bing. Versed in On page & Off Page SEO and SEO Tools & Google Tools. Desires a challenging role as a Search Engine Optimizer,

I have provided Digital Marketing and Technical SEO to clients and projects of all sizes. My experience includes digital marketing,SEO, SEM, SMM. I have created SEO platforms and designs for Employment Guide.

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Long-term SEO: Proving the value now

What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations. But it also got me thinking about the value of the recommendations themselves.

If you search “show SEO value,” you’ll get a slew of posts discussing how to use data and reporting to make your case. Yes. We should do that. But what if the data isn’t in your favor just yet?
How do you show the value of long-term SEO recommendations in the short term?

Before we get into the actions themselves, let me clarify what I mean by “long-term SEO.” To me, this refers to things that generally take a longer period of time to have an effect on SEO progress. This includes subdomain transitions, link-building programs, Schema recommendations, HTTPS implementation and more.

Take HTTPS as an example. As search marketers, we know there is long-term value in transitioning to a secured site. The web is moving in a more secure direction, users want trust, and heck, Google has stated it…

How to recover from a negative SEO attack

Welcome to the next-to-the-last article in our six-part series on negative SEO. If you’ve been following along, you understand what negative SEO is. You’ve audited your situation to know whether or not you were hit, and you know how to reduce your likelihood of being a target in the future. You even know how to try and defend yourself from an ongoing negative SEO campaign. Now, it is time to clean up the mess.

This article is meant to serve as a companion piece to the previous articles in the series. As such, we will once again segment the recovery process into three main areas: links, content and user signals. The good news is that you can recover from attacks in any of those areas; the bad news is that, depending on what type of negative activity you’re attempting to recover from, it could be a lengthy process.
Inbound links The first step is to build a disavow file of the most toxic links you have identified in your analysis of the attack. You can find more about how to structure …

How to Give Your Old Content a Face Lift to Bring Rankings Back from the Dead

Some content on your site performs really well. It probably garners tons of qualified traffic and has a great conversion rate. But it’s just sitting there wasting away, even though it has already proven its worth. And then you have some content underperforming. But all hope isn’t lost. You can revive it with a few tweaks here and there to yield all of the results you want. By recycling old content, you’ll be breathing new life into old pages to boost rankings, whether they’re already performing well or not doing so hot. Here’s how to give your old content a facelift to bring rankings back from the dead. Why reviving old content boosts rankings Google loves to see content that is current. Content that has been more recently published usually gets a higher ranking than outdated pieces. But if you’re only publishing content that is new, your old content is left to go unnoticed in the SERPs. That’s why you’ve got to re-publish old stuff by breathing new life into it. It’s a simple way to …

How to determine if you’ve been hit by negative SEO

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?
For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques.

If you need a refresher or missed the first article, here it is: What Negative SEO is and is Not.

As you progress through the following steps to try and diagnose what happened, you’ll need to honestly ask yourself whether the decline you’re facing is more a result of your own actions or due to someone acting against you.

It’s an important distinction; your first inclination can be to assume someone is out to hurt you, while it might actually be something as simple as accidentally no-indexing your index, disallowing critical paths in robots.txt or having a broken WordPress plug-in that suddenly duplicates all your pages with strange query parameters and improper canonicalization.

In the first article, I segmented the m…

How to be proactive and prevent a negative SEO campaign

In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With the basics out of the way, it’s now time to look at how you can keep your website safe from negative SEO (search engine optimization) campaigns.

To start, I have some bad news: There is no such thing as being hackproof.

And there is no such thing as being negative SEO-proof!

All you can reasonably do is take action to lessen the probability of becoming a victim by reducing attack vectors. This way, anyone seeking to do harm has to be more sophisticated and put forth a greater effort than they would against an average website.

In this installment of our negative SEO series, we will segment SEO into three areas: content, links and user signals and focus on protecting each, as well as your site overall, from being a victim of negative SEO.

Content and infrastructure Hosting. What can your host do to keep you out of trouble? Quite a bit, actually. I de…

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