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What Exactly is Content Repurposing?

Posted by Ghadiya Hardik August 28, 2018

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SEO Expert with management experience and exceptional people skills. Analyst with extensive experience in Handel SEO project for Total Website Promotion in Search Engine most in Google, Yahoo & Bing. Versed in On page & Off Page SEO and SEO Tools & Google Tools. Desires a challenging role as a Search Engine Optimizer,

I have provided Digital Marketing and Technical SEO to clients and projects of all sizes. My experience includes digital marketing,SEO, SEM, SMM. I have created SEO platforms and designs for Employment Guide.

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How to Give Your Old Content a Face Lift to Bring Rankings Back from the Dead

Some content on your site performs really well. It probably garners tons of qualified traffic and has a great conversion rate. But it’s just sitting there wasting away, even though it has already proven its worth. And then you have some content underperforming. But all hope isn’t lost. You can revive it with a few tweaks here and there to yield all of the results you want. By recycling old content, you’ll be breathing new life into old pages to boost rankings, whether they’re already performing well or not doing so hot. Here’s how to give your old content a facelift to bring rankings back from the dead. Why reviving old content boosts rankings Google loves to see content that is current. Content that has been more recently published usually gets a higher ranking than outdated pieces. But if you’re only publishing content that is new, your old content is left to go unnoticed in the SERPs. That’s why you’ve got to re-publish old stuff by breathing new life into it. It’s a simple way to …

SEO for the Holidays: 2019 Edition

For anyone who’s been involved in SEO for longer than a few months, you’ll know that you’re dealing with a rapidly changing environment.
Not only are we dealing with algorithms that change daily but it’s compounded with SERP layout changes and often dramatic shifts in device usage.
You’re hopefully already well-underway with your holiday SEO efforts for 2018, but SEO in 2019 and beyond is going to be very different than the Google you’re optimizing for today.
As we mentioned above, there are three core areas of change we need to keep our eyes on:
AlgorithmsSERP layoutsDevices
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Algorithms In 2019 If there is a constant in SEO, it’s change.
Constant change.

Google updates their algorithms on an almost daily basis and with machine learning, this is sure to accelerate with the barrier to change and testing dropped to near-zero.
Without a doubt, the focus o…

What negative SEO its use and is not

Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show how negative search engine optimization (SEO) has an effect on links, content and user signals.
Definitions Positive SEO under this broader view would be any tactic performed with the intent to positively impact rankings for a uniform resource locator (URL), and possibly its host domain, by manipulating a variable within the links, content or user signals areas.

Negative SEO would be any tactic performed with the intent to negatively impact rankings for a URL, and possibly its host domain, by manipulating a variable within the links, content or user signal buckets.
But Google says negative SEO isn’t real Unfortunately, Google isn’t being entirely honest here.

If you can accidentally hurt your rankings by shifting a variable, then it would logically suggest that an external entity shifting that same variable associated with your site could result in a ranking decrease or ou…

Link building tool roundup: Site crawlers

If a search engine’s crawler can’t find your content to index, it’s not going to rank. It’s also not a good signal, but, most importantly, if a search engine can’t find something, a user may not be able to either. That’s why tools that mimic the actions of a search engine’s crawler can be very useful.
You can find all sorts of problems using these crawlers, problems that can drastically impact how well your site performs in search engines. They can also help you, as a link builder, to determine which sites deserve your attention.
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For this article, I’ve looked at four crawlers: two are web-based and two are desktop versions. I’ve done a very light analysis of each in order to show you how they can be used to help when you’re building links, but they have many, many more uses.
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How to boost search rankings using only your internal linking strategy

Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well as increasing click-through rates and conversion rates for visitors who can find what they are looking for. Before we start looking at three ways to boost your SERP rankings, let’s take a look at some of the basic principles of internal linking:
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