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Showing posts with the label right-approach-to-SEO

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The Marketer’s Toolbox: 17 Free Resources and Tools From Google

Posted by ghadiya hardik August 24, 2018

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SEO Expert with management experience and exceptional people skills. Analyst with extensive experience in Handel SEO project for Total Website Promotion in Search Engine most in Google, Yahoo & Bing. Versed in On page & Off Page SEO and SEO Tools & Google Tools. Desires a challenging role as a Search Engine Optimizer,

I have provided Digital Marketing and Technical SEO to clients and projects of all sizes. My experience includes digital marketing,SEO, SEM, SMM. I have created SEO platforms and designs for Employment Guide.

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How to Get the Most SERP Clicks Without Ranking at the Top of the Page

What makes a search result click-worthy? Or let me phrase it this way: What would make someone want to click on your content? One answer that I tend to hear a lot relates to page rank. “If I were higher up on Google’s SERPs I’d get more clicks!” While this is partly true, it’s not the full picture. Making sure that you rank number one isn’t the only factor that goes into your CTRs. It’s only part of the equation. In fact, you don’t have to rank number one to get decent clicks on your content. Here’s why. Why Google SERP rankings might not matter for CTRs Let me start by getting this out of the way: Yes, ranking #1 will net you traffic. There is a correlation between a result’s ranking position and its CTR, especially on Google. Looking at the stats, you can see there’s a general descent in CTR based on SEO ranking position. Position number one tends to get the most traffic (20.5%) with the lowest traffic at position number nine (5.52%) and an upward swing after position number ten (7.9…

SEO Tools: The Complete List (2018 Update)

SEO Tools: The Complete List (2018 Update) on July 18, 2018
If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide. I personally tested and reviewed 188 free and paid tools. And you can filter through the list to find the best SEO software for you. Check it out: I want SEO tools that help with: Link BuildingTechnical SEOKeyword Research

How reputation became a major ranking factor in SEO

Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of websites and specific factors that could be vital for this. The recent core algorithm updates and Medic Update over the past year, and publication of the Quality Rating Guidelines, are largely indicating that a business’s reputation is also key to this as well. If you’re interested in how this all may function, read on.
I first predicted Google might apply a Quality Score to organic search in 2007, and in subsequent years I highlighted the need for: About Us pages so people can know who is behind a website; good Contact Us pages to instill trust; good usability and user-experience; copyright statements; and good spelling and grammar. I have predicted enough of these factors to still see the direction of where the algorithm evolution has been heading.
The most recent edition of Google’s “Quality Evaluators Guidelines”, also …

How to Perform a Technical SEO Site Audit in Just One Hour

It’s 2018. You need to maximize your SEO efforts if you want to succeed online. Let’s face it. If you don’t, your business will be left behind. SEO is a top priority for marketers. In fact, 61% say it’s their main focus when it comes to inbound marketing. They’re all doing it. Why aren’t you? Ignoring it is basically ignoring sales. But where should you begin? Simple. Start by assessing your site’s current SEO. The easiest way to do this is with an SEO audit. See how your current site ranks and assess what you can do to improve it. It may sound intensive and perhaps a little scary for beginners, but I’m going to walk you through exactly what needs to be done. In one hour and with the help of a few tools, you can do this very easily. The time it takes is minimal, but its impact can be huge. But before we get there, you need to understand the fundamentals of the SEO audit. What is an SEO audit? You want your content to be relevant to the people who show up to your site. The old SEO tact…

How to Give Your Old Content a Face Lift to Bring Rankings Back from the Dead

Some content on your site performs really well. It probably garners tons of qualified traffic and has a great conversion rate. But it’s just sitting there wasting away, even though it has already proven its worth. And then you have some content underperforming. But all hope isn’t lost. You can revive it with a few tweaks here and there to yield all of the results you want. By recycling old content, you’ll be breathing new life into old pages to boost rankings, whether they’re already performing well or not doing so hot. Here’s how to give your old content a facelift to bring rankings back from the dead. Why reviving old content boosts rankings Google loves to see content that is current. Content that has been more recently published usually gets a higher ranking than outdated pieces. But if you’re only publishing content that is new, your old content is left to go unnoticed in the SERPs. That’s why you’ve got to re-publish old stuff by breathing new life into it. It’s a simple way to …

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